Sunday's edition of the Sarasota Herald features an article titled, "Tough Times for Tamiami Trail Businesses" which chronicles how local businesses are struggling in the current economic downturn. Much of people's attitude towards their own individual economic situation is formulated by first hand experiences. Seeing the salon where they used to get their hair cut close or the store where they bought someone last year's Christmas gift is liquidated has a significant effect on people's psyche. However, failure does not have to become a certainty. Sometimes a little innovation can spark success.
Such is the case with Modern Beauty salon. Located in North Port, the epicenter of the Sarasota real estate implosion, this salon has defied the crumbling local economy by diversifying. Owner Stella Derby added more value to her establishment by dividing up her salon and adding a contract post office. The strategy of adding the post office to draw more people to the salon appears to be working with the salon adding two to three new clients a week. While the innovation to add a post office to a beauty salon is fairly rudimentary. This sort of forward thinking is going to be the key to getting the U.S. economy on the move once again.